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MSU, WJR and MLive.com partnering to promote 'green' efforts


Colin Thomas talks with Kirk Heinze on WJR

Michigan State University, News/Talk 760 WJR, and MLive.com partner to more broadly communicate sustainability efforts in the Great Lakes region.

Greening of the Great Lakes airs every Friday evening at 7 on News/Talk 760 WJR, and content from the show is posted on MLive.com’s environmental page.

Colin Thomas is marketing manager for MLive.com.

“MLive.com is the state’s largest local news and information website,” Thomas says.  “We’re reaching over 3 million unique readers per month.”

Thomas and MLive.com see online news consumption growing.

“In particular we’re seeing a lot of user to user sharing of stories and information,” Thomas says.  “Twitter and Facebook are two sites where we’ve seen tremendous growth.  We’re always looking for new ways for our readers to share stories and photos with us.”

Thomas is also seeing a tremendous growth in interest in environmental news.

“Our page views on the environmental page have increased 200 to 300 percent since we began partnering with MSU and WJR in 2009,” says Thomas.  “We had about 500 Twitter followers when the collaboration began, and now we’re approaching 11,000.”

Thomas and his colleagues are now hoping to spur more reader engagement on the site and get more readers to comment on stories and participate in forums.

“There are a lot of very knowledgeable people interacting with our site, and their feedback allows us to direct future stories,” says Thomas.

“We really appreciate our collaboration with MSU and WJR,” Thomas says.  “The environment is such a big topic, especially here in Michigan, and the input from these partners makes our site more of a destination for environmental news.”

Click on the arrow above to hear Thomas’ July 9 Greening of the Great Lakes conversation with Kirk Heinze.

Please “like” Greening of the Great Lakes on Facebook and follow us on Twitter.



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