- MSU President Reflects on the 5th Birthday of Greening of the Great Lakes
"We really do see it as a fundamental partnership with our shared mission of providing the best information and quality dialogue on important issues through the catchment area of the Great Lakes.
- State climatologist: Data suggests warmer than normal summer on the way
The data predicts that this summer will be warmer than normal, Andresen says, but the amount of precipitation cannot be predicted. Many are concerned that another summer drought will occur, which he says is possible, but very unlikely.
- Chuck Leavell: Growing A Better America: Smart, Strong and Sustainable
"We're experiencing phenomenal growth in America, but as we go forward is that growth going to be rapid, rampant, and reckless or can it be smart, strong, and sustainable?"
- Michigan man translates environmental research for public via YouTube
Dozens of leading scientists advise Sinclair, he says, and have began inviting him to join their international research and data-gathering explorations. "They know that they're challenged by communication," he says, "and they know that's a skillset that just a lot of them don't have."
- Pure Michigan Focuses on Conservation, not Preservation
Celebrating its 75th anniversary, she says, the MUCC unites citizens to conserve, protect and enhance our natural resources through communication, education and advocacy. "We really want to protect peoples' rights to hunt and trap, we want to engage people," McDonough says, "and we want to help people foster a stewardship ethic."
MSU, WJR and MLive.com partnering to promote 'green' efforts
- Colin Thomas talks with Kirk Heinze on WJR
Greening of the Great Lakes airs every Friday evening at 7 on News/Talk 760 WJR, and content from the show is posted on MLive.com’s environmental page.
Colin Thomas is marketing manager for MLive.com.
“MLive.com is the state’s largest local news and information website,” Thomas says. “We’re reaching over 3 million unique readers per month.”
Thomas and MLive.com see online news consumption growing.
“In particular we’re seeing a lot of user to user sharing of stories and information,” Thomas says. “Twitter and Facebook are two sites where we’ve seen tremendous growth. We’re always looking for new ways for our readers to share stories and photos with us.”
Thomas is also seeing a tremendous growth in interest in environmental news.
“Our page views on the environmental page have increased 200 to 300 percent since we began partnering with MSU and WJR in 2009,” says Thomas. “We had about 500 Twitter followers when the collaboration began, and now we’re approaching 11,000.”
Thomas and his colleagues are now hoping to spur more reader engagement on the site and get more readers to comment on stories and participate in forums.
“There are a lot of very knowledgeable people interacting with our site, and their feedback allows us to direct future stories,” says Thomas.
“We really appreciate our collaboration with MSU and WJR,” Thomas says. “The environment is such a big topic, especially here in Michigan, and the input from these partners makes our site more of a destination for environmental news.”
Click on the arrow above to hear Thomas’ July 9 Greening of the Great Lakes conversation with Kirk Heinze.
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